Express merchandise like a work of art

In order to strengthen the product image or brand image, convey the sense of product value. The retail space designer draws inspiration from the museum space design and his approach to display lighting: uniform wall wash lighting gives merchandise a living space, and narrow focus beams create focused, unique attention and allure. Invisible “light” creates indisputable effects: light supports and promotes sales, chiaroscuro attracts customer attention, and light effects enable consumers to interact irresistibly with the product. This is an important step in generating a buying decision. Then, with the above basic lighting goals, we need to promote the interaction between consumers and products through lighting according to the unused space and different product categories, and affect the psychological process of consumers to generate purchasing behavior. For the lighting of commodities, we need specific lighting strategies. In commercial space, we need to use different lighting strategies to solve the lighting goals of specific products and express the goods correctly.