In optical theory, light is an indispensable condition for generating visual perception and also a fundamental factor in aesthetic form. The humanized spatial lighting design display aims to improve visual aesthetics and maximize product benefits. The multi light source lighting design caters to the aesthetic taste of customers based on the nature of the commercial space itself, making the popular commercial space more approachable.
Basic lighting
The basic lighting of a shopping mall is general lighting. It has considerable influence on spatial image and environmental atmosphere. Simply put, it refers to the overall effect of the lighting in the eyes of people, which is a prediction of the impression of the mall.
Of course, basic lighting is not singular. It should not only have horizontal illumination, but also have a certain level of vertical illumination. Generally, the illumination level should not be too high, and the brightness should be basically the same. Therefore, basic lighting has no directionality and is only used as a basic light bedding to reduce the difference between light and shade.
Due to the large area of basic lighting, it plays an important role in the spatial image, customer psychological impact, and environmental atmosphere of the mall. Therefore, when choosing basic light sources, it is important to choose different light sources according to different categories, such as steel products, electrical appliances, hardware, etc., in order to make the overall lighting atmosphere in the space active.
Key lighting
Refers to a directional lighting used to emphasize a particular target or attract attention to a particular part of the field of view. Key lighting is generally used in high value or small volume still life descriptions such as jewelry, precious metals, and watches to attract customers and increase purchasing desire.
The illuminance of key lighting is generally 3-6 times that of basic lighting, and projection lamps are often used to project light above the object diagonally in front. However, the specific type of projection lamp also depends on the type, size, and display method of the product. In terms of jewelry, different types of jewelry can display their best appearance to the greatest extent under the illumination of different color temperatures. For example, gold, platinum, pearls, diamonds, etc., the ratio of illumination to environmental illumination is around 10:1 to 30:1, while jade, crystals, etc. emphasize softness, so the illumination does not need to be too high; Gold jewelry generally uses warm white for illumination, while silver products or gemstones use 5500k of cold white light for illumination.
Decorative lighting
It is a lighting method that specifies a specific object or area in the illuminated space to attract attention. It is usually used to emphasize specific components or furnishings of space, such as architectural elements, structures, kitchens, collectibles, decorations, and artworks. Compared to basic lighting and key lighting, decorative lighting emphasizes a more artistic bias, playing a deep beautification role in the spatial image.
Post time: 10-24-2023